The TV Buying Company
Independent TV Media Buying Service for Agencies and Clients.
Smarter TV planning. Stronger buying power. Better results.
“TV media buying – if you can’t outspend them, out-think them!”
Why advertise on TV?
Think of an advert. Chances are it’s a TV commercial.
That’s because TV advertising offers so many effective ways to reach your new customers. It can reach a large portion of the population, drive responses, build brands, or be targeted at specific viewers. It’s the most trusted media too; nearly six times more than social media. It’s no wonder advertisers are proud to say, “As seen on TV”!
TV has long been regarded as an efficient way to reach and influence a mass audience, and has been shown to be a highly effective response medium.
With over 400 channels currently available in the UK, it is now easier for advertisers and agencies to reach specific target audiences.
People are watching more television than ever, and it’s no more expensive to reach your TV audience than it was a decade ago.
In addition, with advances in digital technology, the cost of producing TV advertisements has fallen significantly. For these reasons, TV is no longer the exclusive preserve of the big budget advertiser.
What we do
Who we work with
Agencies
Are you an agency but lack TV media buying expertise in-house? If so we can provide a high quality TV media buying service, either on a white label basis or integrating with your team, enabling you to offer valuable extra services to your clients, with confidence.
Clients
Are you a new advertiser? Perhaps you have used TV in the past but not achieved the results you were hoping for? Or maybe you’re put off by high media and production costs? If so, we would love the opportunity to show you how TV could be a cost-effective addition to your marketing armoury.
Who we’ve worked with
Reasons to work with TVBC
We are experts...
With 30+ years’ experience and ongoing immersion in the media business.
A personal 1-2-1 service
You receive daily access to a senior industry consultant.
Precise audience definition
Using leading edge techniques and industry standard research such as TGI, DDS etc, we can deliver the most efficient campaign for your budget.
Big agency planning & TV media buying disciplines
We have very low overheads & competitive fees
Because we are small we are often able to achieve TV pricing the big agencies never get.
Not tied into any group deals
We are free to choose the channel that will deliver your goals.
We maintain close relationships with all TV broadcast media
We can introduce you to creatives
They can write and produce your commercial at a fraction of the cost of a London production company.
