The TV Buying Company
Independent TV Media Buying Service for Agencies and Clients.
Smarter TV planning. Stronger buying power. Better results.
Why advertise on TV?
Think of an advert.
Chances are it’s a TV commercial.
That’s because TV advertising offers so many effective ways to reach your new customers. It can reach a large portion of the population, drive responses, build brands, or be targeted at specific viewers. It’s the most trusted media too; nearly six times more than social media. It’s no wonder advertisers are proud to say, “As seen on TV”!
TV has long been regarded as an efficient way to reach and influence a mass audience, and has been shown to be a highly effective response medium.
With over 400 channels currently available in the UK, it is now easier for advertisers and agencies to reach specific target audiences.
People are watching more television than ever, and it’s no more expensive to reach your TV audience than it was a decade ago.
In addition, with advances in digital technology, the cost of producing TV advertisements has fallen significantly. For these reasons, TV is no longer the exclusive preserve of the big budget advertiser.
What we do
Agencies
Are you an agency but lack TV media buying expertise in-house?
If so we can provide a high-quality TV media planning & buying service.
We can do this either on a white label basis or integrating with your team, enabling you to offer valuable extra services to your clients with confidence.
Given we are not tied into any volume agreements with the Media Owners, we are able to buy line by line and offer the best deals every time.
Clients
Are you a new to TV advertiser?
Perhaps you have used TV in the past but not achieved the results you were hoping for?
Or maybe you’re put off by high media and production costs?
If so, we would love the opportunity to show you how TV could be a cost-effective addition to your marketing armoury.
Plus, we have a raft of TV Production companies that we deal with as Preferred Suppliers to ensure the best rates
Who we’ve worked with
Reasons to work with TVBC
We are experts
30+ years experience in planning and buying commercial television.
1-2-1 Service
You receive daily access to a senior industry consultant.
Precise audience definition
Using leading edge techniques and research such as TGI, DDS etc, we deliver the most efficient campaign.
Big agency planning & TV media buying disciplines
We have very low overheads & competitive fees
We are often able to achieve TV pricing the big agencies never get.
Not tied into any group deals
We are free to choose the channel that will deliver your goals.
Close relationships with all TV broadcast media
Including Terrestrial, Satellite, VOD
and Sponsorship
TV production
We work with a range of companies to produce great looking TV commercials for less than you might think.
